New York

7 of the Best Jewelry Stores in New York City

by Paul Joseph  |  Updated September 9, 2024

The bright lights of Times Square are effortlessly matched by the shimmering brilliance emanating from New York’s myriad of sumptuous jewelry stores.

(Photo: Piaget)

From small-scale, independent boutiques to flagship stores of some of the world’s most prestigious brands, when it comes to purveyors of precious stones, New York City has it all. If you’re visiting the Big Apple and would like to check out some of the glistening trinkets kept behind glass windows under lock and key, we’ve dug deep and narrowed down the city’s array of jewelry outlets to ten of the very best.

Rêve Diamonds

Rêve Diamonds specialise in crafting diamond engagement rings, wedding rings, eternity rings, diamond pendants and necklaces, tennis bracelets and diamond earrings in both traditional and contemporary designs. They also create bespoke designs from a single picture or sketch and pride themselves on their low prices which are made possible by the fact they are both a manufacturing and a distribution company, meaning that your diamonds come directly from the polisher. They only source loose, polished diamonds at wholesale prices and buy in large volumes, cutting out all the middlemen and passing on these savings to their customers. Review their jewelry here

745 5th Ave, New York, NY 10151 

Piaget Boutique

Since 1874, Piaget has been crafting luxury watches and jewelry by blending a jeweler’s refinement with watchmaking sophistication. The company has gained a global reputation among jewelry connoisseurs for its exceptional creations that highlight the fine craftsmanship and audacious style and movement that has become a Piaget hallmark. Set within the vast Hudson Yards real estate development in the Chelsea neighborhood of Manhattan, this sumptuous boutique offers a personalized service to help clients pick through the myriad of precious metals to find their perfect creation.

20 Hudson Yards/ Mon-Fri 10am-8pm Sat 9am-9.30pm Sun 9am-8.30pm

Harry Winston

(Photo: Harry Winston)

Founded in New York in 1932, Harry Winston continues to set the standard for the ultimate in fine jewelry and high-end watchmaking. Built in the 1870s, the brand’s flagship boutique is housed within a five-storey townhouse and offers a unique and elegant retail presence complete with an eye-catching mezzanine on prestigious Fifth Avenue. The building itself has undergone several façade renovations down the years, including a late Art Deco sculptured limestone and glass façade completed in 1937 and an 18th-century French-style façade with travertine and picture windows in 1960.

701 5th Avenue / Mon-Sat 11am-5pm Sun 12pm-5pm

Molly’s Jewelers

Located in the heart of Brooklyn, Molly’s Jewellers have become a mainstay of New York’s jewelry scene over the past two decades, developing a dedicated following of fans who flock to their stylish store to peruse and purchase the dazzling array of charms on display. They pride themselves on their personalised and intimate service, delivered by a team of highly-trained jewelry experts, that helps make each customer feel at home. Among their in-store goods are rings, earrings, necklaces, pendants, bracelets and watches, all of which boast an enticing combination of fine quality and affordable prices. For online shoppers, they also have a dedicated Jewelry Education Center that delivers insights and advice to help clients choose the right jewels for their individual tastes, budgets and needs.

1436 47th Street, Brooklyn / Visit website

Marisa Perry Atelier

(Photo: Marisa Perry Atelier)

Wedding jewelry specialists Marisa Perry offer exquisite design, unsurpassed “Made in NYC” workmanship, and thoughtful service, plus a warm, relaxed atmosphere that keeps customers coming back year after year. After a decade in SoHo, co-owners Marisa Perry and Douglas Elliott moved their flagship boutique to West Village in 2015. Offering a huge choice of engagement rings, wedding bands, and other fine jewelry, they feature cutting-edge, everyday trend pieces as well as those for special occasions. The store is the ideal destination for clients who want to participate in the design process and work closely with the design team to select stones and create custom pieces they’ve always dreamed of owning.

636 Hudson Street / Mon-Sat 12pm-7pm Sun 12pm-6pm

Love Adorned

(Photo: Love Adorned)

A fine jewelry and lifestyle store from veteran retailer Lori Leve, Love Adorn’s curated inventory is inspired by years of traveling and collecting. Focusing on vintage jewelry, one-of-a-kind pieces, and artisanal home decor, it offers a shift away from throwaway culture that values utility, aesthetics, and craftsmanship. Intricate craftsmanship combined with a sense of wanderlust characterise the stunning rings, necklaces and bracelets that adorn the shop’s display cabinets, all made by a diverse range of designers hailing from around the world.

269 Elizabeth Street / Mon-Sun 12pm-7pm / Visit website

Mociun Fine Jewelry & Home

(Photo: Mociun Fine Jewelry & Home)

Known for her use of rare, coloured gemstones and antique diamonds set in uncommon clusters, jewelry-maker Caitlin Mociun’s eponymous Brooklyn-based boutique showcases her own creations alongside an impressive assortment of artisan-made ceramics. The open, airy space has the look and feel of an art gallery and attracts a steady stream of loyal customers who come here in search of locally-crafted pieces. The store also offers bespoke design consultations for those seeking a custom-made trinket.

683 Driggs Avenue, Brooklyn / Tues-Fri 12pm-6pm Sat 11am-6pm Closed Sun-Mon